Super Smalls started with a daydream that asked “what if there was a kid’s brand with the ability to brighten dreary days and make everything just a little bit more sparkly?” Designs are inspired by the grown-up world of outrageous and extravagant jewels, translated to appeal to a kid’s whimsical eye and withstand their active lifestyle.

Each detail—from jewel-toned gems to vibrant yellow packaging—is designed for maximum delight. Super Smalls is made for play: from tree-climbing to cookie-eating contests and all the adventure in between. The brand sees the world the way kids do – full of optimism and wonder. With tons of feel-good accessories and gifts, Super Smalls is a destination for all things joyful.

Meet the founder: An accessories aficionado, Maria Dueñas Jacobs came from the glossy world of magazines to join the community of small but mighty entrepreneurs. She founded Super Smalls to combine her love of ornate artisan objects with her passion for all things #MomLife and kid-centric fun. With three (super) small daughters, Maria’s family home is a headquarters of dress-up, make-believe, and serious laughter. Influenced by her girls’ inventive dreams, fearless imaginations, and VERY honest feedback, Super Smalls was born. With her own in-house focus group, their out-there ideas and creative insights inspire all Super Smalls makes. No need for “borrowing” Mom’s jewels when they’ve got their own!